Niche Markets

Introduction Niche markets are a specialised market type that attempt to create a product which will fill a gap for consumers and are often target a specific demographic. Globalised corporations, such as Amazon, are a prime example of companies that do not cater for niche markets, but instead will either ignore the niche demographic altogether, … Read more

Game Genre: A look into Metroidvania

The genre term ‘platformer’ infers a style of gameplay that requires the player or players to reach a defined goal by moving across static or fixed platforms. It was not until the early 1980s with the introduction of Donkey Kong (Nintendo 1981) that the modern definitions of platformer ‘rules’ were defined, in which the player … Read more